Actress Gong Hyo Jin joined China's version of 'Twitter' called Weibo, to target Asian fans.
On March 7th Gong Hyo Jin posted on her official Weibo, "I came to
record the narration for an advertisement. It's my first recording in a
long time so I'm nervous," and uploaded a photo of herself waiting to
record.
Gong Hyo Jin created her Weibo on Valentine's Day last month, and in
just 3 hours of joining she recorded 10,000 Chinese followers. Her
dramas "Pasta" and "The Greatest Love" were released in China. Not only that, "The Master's Sun,"
when it was being broadcast in Korea, was watched by Chinese fans in
real-time through the Internet. So it's no wonder that Gong Hyo Jin was
able to gain so many Chinese fan followers in such a short period of
time.
On February 13th, a day before Gong Hyo Jin opened her Weibo, Chinese
portal site Sina.com announced the news. Once she set up her Weibo on
the 14th, the news was announced through Sina Answer, Sina Hallyu Enter,
and other main online news pages. She took her character name from hit
drama "The Master's Sun" and used the name 'Gong Tae Yang' to set up her
Weibo account. She appealed to her fans with that witty name.
Her management agency stated, "Gong Hyo Jin is already receiving a
lot of love with her projects in China as well as international fans.
Recently she's become more well known in China, and fans there are
taking a keen interest in her. They're requesting fresh news about her.
This year Gong Hyo Jin is planning to introduce more activities in
China. She opened a Weibo account so that she can communicate more
directly with her fans there, and release news to them." They continued,
"She will also be actively communicating with her fans in Korea as well
as the rest of Asia."
Source: kpopstarz
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