Actress Gong Hyo Jin joined China's version of 'Twitter' called Weibo, to target Asian fans.
On March 7th Gong Hyo Jin posted on her official Weibo, "I came to record the narration for an advertisement. It's my first recording in a long time so I'm nervous," and uploaded a photo of herself waiting to record.
Gong Hyo Jin created her Weibo on Valentine's Day last month, and in just 3 hours of joining she recorded 10,000 Chinese followers. Her dramas "Pasta" and "The Greatest Love" were released in China. Not only that, "The Master's Sun," when it was being broadcast in Korea, was watched by Chinese fans in real-time through the Internet. So it's no wonder that Gong Hyo Jin was able to gain so many Chinese fan followers in such a short period of time.
On February 13th, a day before Gong Hyo Jin opened her Weibo, Chinese portal site Sina.com announced the news. Once she set up her Weibo on the 14th, the news was announced through Sina Answer, Sina Hallyu Enter, and other main online news pages. She took her character name from hit drama "The Master's Sun" and used the name 'Gong Tae Yang' to set up her Weibo account. She appealed to her fans with that witty name.
Her management agency stated, "Gong Hyo Jin is already receiving a lot of love with her projects in China as well as international fans. Recently she's become more well known in China, and fans there are taking a keen interest in her. They're requesting fresh news about her. This year Gong Hyo Jin is planning to introduce more activities in China. She opened a Weibo account so that she can communicate more directly with her fans there, and release news to them." They continued, "She will also be actively communicating with her fans in Korea as well as the rest of Asia."